Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
- What Exactly Are You Selling - Assets Or Shares?
Must-Have Terms In A Victorian Business Sale Contract
- 1) Price, Consideration And How You’re Paid
- 2) What’s Included (And Excluded)
- 3) Liabilities, Apportionments And Outgoings
- 4) Employees And Entitlements
- 5) Premises, Leases And Occupancy
- 6) Intellectual Property And Brand Assets
- 7) Restraints, Confidentiality And Seller Assistance
- 8) Conditions Precedent And Pre‑Completion Covenants
- 9) Warranties, Indemnities And Disclosure
- 10) Completion Deliverables And Post‑Completion Steps
- Due Diligence, Disclosure And Managing Risk
- Victorian Nuances To Keep In Mind
- Key Legal Documents You’ll Likely Need
- Common Negotiation Tips For Victorian Sellers
- Key Takeaways
Selling your business is a big milestone - and in Victoria, the contract terms you agree to will determine how smooth (or stressful) the process feels.
From deciding exactly what you’re selling to getting paid and handing over day-to-day control, the terms in your sale contract do the heavy lifting. The good news? Once you understand the essentials, you can negotiate with confidence and protect yourself from unwanted surprises after completion.
In this guide, we walk you through the essential contract terms for selling a business in Victoria, where they typically show up in the sale agreement, and what to watch out for so you exit on strong, fair terms.
What Exactly Are You Selling - Assets Or Shares?
Before anyone drafts a contract, you’ll need to decide the sale structure. In Australia (including Victoria), business sales are usually either:
- Asset Sale: You (or your company) sell specified business assets - for example, goodwill, plant and equipment, stock, website, domain name, customer lists and IP. The buyer typically leaves behind liabilities unless they agree to assume them.
- Share Sale: You sell your shares in the company that carries on the business. The company (as a separate legal entity) continues to own the assets and hold the liabilities - the buyer steps into ownership of the whole company “as is”.
Each structure has different tax, risk and consent implications. If you’re weighing up the pros and cons, it’s worth reading a short primer on a Share Sale vs Asset Sale before you lock in a direction.
Must-Have Terms In A Victorian Business Sale Contract
Most business sale contracts cover similar ground. The right detail - tailored to your business and the sale structure - is what protects you. Below are the key terms we recommend you pay close attention to.
1) Price, Consideration And How You’re Paid
Price seems simple, but the “how” matters just as much as the “how much”. Your contract should set out:
- Base price and what it covers (e.g. goodwill, equipment, stock, IP).
- Adjustments at completion (e.g. working capital targets, stock-takes, prepayments and deposits, unbilled work in progress).
- Earn‑outs (if part of the price is contingent on future performance) including clear formulas and timeframes.
- Security and timing of payments (e.g. deposit on exchange, balance on completion, bank guarantees or escrow).
If the buyer asks to spread payments over time, consider whether a standalone Vendor Finance Agreement sits alongside the sale contract to secure your position (for example, with a charge over assets or personal guarantees).
2) What’s Included (And Excluded)
If it’s an asset sale, list assets with precision so there’s no doubt on handover. Typical schedules cover:
- Tangible assets: equipment, fit‑out, vehicles, furniture, tools.
- Intangibles: goodwill, brand, domain names, social handles, phone numbers, customer lists, supplier lists, software licences, and any registrations.
- Stock: who does the count, when and how it’s valued.
- Excluded assets: anything you’ll retain (for example, personal equipment or a related domain).
In a share sale, the company retains everything it already owns, so the contract focuses more on disclosure and risk allocation (via warranties and indemnities) than listing out assets.
3) Liabilities, Apportionments And Outgoings
Clarity on “who pays what” avoids many settlement‑day headaches. Common provisions include:
- Assumed liabilities vs liabilities you retain (e.g. trade creditors, unearned revenue, gift cards, equipment leases).
- Apportionments for rent, utilities, service contracts and rates - usually split as at 12:01am on the completion date.
- Refunds and prepayments, including customer deposits and lay‑bys, and how the buyer must honour them post‑completion.
4) Employees And Entitlements
Victorian business sales often involve transferring some (or all) staff to the buyer under a “transfer of business”. Your contract should cover:
- Who is offered employment and on what terms (preferably consistent with current roles and pay).
- Which entitlements transfer (e.g. annual leave, personal leave, long service leave) and how they’re adjusted in the price.
- Responsibility for redundancies if the buyer doesn’t offer employment to some team members.
Clear employee schedules (with start dates, classifications, pay rates and leave balances) help ensure a fair price adjustment and a smooth handover.
5) Premises, Leases And Occupancy
If you trade from leased premises, the sale contract should make completion conditional on the landlord’s consent to an assignment, with a proper Deed of Assignment of Lease signed at settlement. If the buyer is taking a new lease, include a condition precedent for a new lease acceptable to the buyer being executed before completion.
For home‑based or online businesses, think about licences, storage facilities or logistics contracts that also need assigning or renegotiating.
6) Intellectual Property And Brand Assets
Buyers pay a premium for brand value, so your contract should be airtight on IP transfer:
- Trade marks, logos and brand names should be assigned by a formal IP Assignment, and if relevant you may need to transfer a trade mark registration to the buyer.
- Copyright in content, product designs, photos, website copy and code needs to be assigned too (particularly if contractors created it - ensure you hold assignment rights first).
- Domains and socials should be included in the asset list with clear transfer steps and access credentials at completion.
7) Restraints, Confidentiality And Seller Assistance
Restraint clauses protect the value the buyer is purchasing. Reasonable non‑compete and non‑solicit provisions (in terms of time, geography and activities) are common in Victorian sale contracts.
If you’ll help transition the business (e.g. training, introductions, consulting), set out the scope, timeframe and hourly/retainer fees, plus availability expectations.
Confidentiality should apply both before and after completion. Before any numbers are shared, it’s sensible to use a Non‑Disclosure Agreement to control information flows with prospective buyers.
8) Conditions Precedent And Pre‑Completion Covenants
Most deals include conditions that must be satisfied before completion, such as:
- Third‑party consents: landlords, key suppliers or licensors.
- Regulatory approvals (if relevant to the industry).
- Finance approvals (on the buyer’s side).
Pre‑completion covenants protect the business between exchange and completion, requiring you to operate “in the ordinary course”, maintain key assets and not enter unusual contracts or dispose of assets without buyer consent.
9) Warranties, Indemnities And Disclosure
Sellers typically give warranties about ownership of assets, accuracy of financials, compliance history, IP ownership, employees and litigation. To manage your risk:
- Qualify warranties by disclosure via a detailed disclosure letter and supporting documents.
- Cap liability, set time limits and include materiality thresholds where appropriate.
- Consider warranty & indemnity insurance (where suitable) as part of the risk allocation discussion.
10) Completion Deliverables And Post‑Completion Steps
Well‑run settlements rely on a clear checklist of documents and actions - for example, assignment deeds, lease docs, IP transfers, share transfer forms (for share sales), bank authority changes, cash‑up, stock‑take and handover of logins, keys and security codes. A practical completion checklist in the schedule keeps everyone aligned on the day.
Due Diligence, Disclosure And Managing Risk
Strong contracts go hand‑in‑hand with thorough due diligence. Even if you’re the seller, it pays to prepare a clean “data room” upfront so there are no surprises mid‑deal. Typically, this includes financials, key contracts, IP registrations, HR records, compliance history and asset registers.
Many sellers complete a “sell‑side” review first to fix gaps before buyers start assessing the business. If you need support packaging your information and anticipating common buyer questions, Sprintlaw’s legal due diligence support can streamline the process.
Good disclosure protects you. If a warranty could be inaccurate in some respect, disclose it clearly (with evidence) in the disclosure letter. Done properly, this reduces the risk of post‑completion claims.
Victorian Nuances To Keep In Mind
The fundamentals of business sales are similar nationwide, but in Victoria there are a few practical points to note when drafting and negotiating your terms:
- Retail and commercial leasing: If the business occupies premises, the landlord’s timelines and requirements for consent can affect your completion date. Build realistic timing and back‑up clauses in case consent is slow.
- Licences and permits: Hospitality, healthcare, childcare, personal services and alcohol‑related businesses often need regulator consent or re‑issue for licences on sale. Make it a condition precedent.
- Awards and entitlements: Ensure employment terms comply with Fair Work obligations and that your entitlement calculations are accurate. Clear employee schedules and price adjustments help avoid disputes.
- Records and privacy: If you’re transferring customer data, include appropriate consents and privacy transition steps in the contract to ensure an orderly, lawful handover.
Your accountant can also advise on tax and duty implications of your chosen sale structure. It’s best to align legal and tax planning early so the contract reflects the intended outcomes.
Steps And Timeline: From Heads Of Terms To Completion
Step 1: Prepare For Sale
Gather key documents, clean up contracts, update IP registrations, reconcile inventory and ensure employment records are current. Decide on asset sale vs share sale and confirm the intended price mechanism with your advisers.
Step 2: Confidentiality And Heads Of Terms
Use an NDA before sharing sensitive information, then record commercial deal points in a short heads of agreement. This sets expectations and speeds up drafting.
Step 3: Draft And Negotiate The Contract
Your Business Sale Agreement (or Share Sale Agreement for a share sale) will be drafted around the agreed structure and deal points. Expect a few rounds of negotiation to settle warranties, restraints, adjustments and completion mechanics.
Step 4: Buyer Due Diligence And Disclosure
While the buyer conducts due diligence, you’ll prepare a disclosure letter and data room. Be clear, accurate and complete - this pays off later if issues arise.
Step 5: Conditions, Consents And Pre‑Completion Actions
Secure landlord and key third‑party consents, line up licence transfers, run any required stock‑take and complete employee consultation steps. Confirm settlement funds and any security or escrow arrangements.
Step 6: Completion And Handover
On completion day, sign and exchange execution documents (including any assignment deeds), receive funds, and hand over access, keys and credentials. Use a practical completion checklist so nothing is missed.
Step 7: Post‑Completion Assistance
Provide any agreed training or consultancy support, complete any trailing filings (e.g. IP assignment lodgements) and keep a record of all deliverables for your files.
Key Legal Documents You’ll Likely Need
- Non‑Disclosure Agreement: Controls how your confidential information is shared during buyer discussions. Use a simple, balanced Non‑Disclosure Agreement early.
- Business Sale Agreement: The main contract covering price, assets, adjustments, warranties, restraints, conditions and completion mechanics. For share deals, this is a Share Sale Agreement (with company‑specific warranties).
- Lease Assignment Documents: Where relevant, a Deed of Assignment of Lease and landlord consent to transfer occupancy.
- IP Assignment Documents: Assigns ownership of trade marks, copyrights, domains and other intangibles - typically a short‑form IP Assignment plus any registry forms.
- Vendor Finance Agreement: If part of the price is paid over time, use a dedicated Vendor Finance Agreement to set repayment terms and security.
- Employment Transfer Letters: Offer letters or transfer notices for staff moving to the buyer, with entitlement statements for price adjustments.
- Completion Deliverables Checklist: A schedule listing all documents, handovers and actions required on the day (stock‑take procedure, keys, codes, bank authorities, device and data transfer, etc.).
Common Negotiation Tips For Victorian Sellers
- Price vs. risk trade‑offs: A slightly lower price with tighter liability caps and better security can be worth more than a higher headline price with heavy warranties and weak payment terms.
- Be precise on adjustments: Define the methodology for stock valuation, WIP, accruals and prepayments to reduce disputes - include worked examples in the schedule if needed.
- Scope your post‑sale involvement: If you’ll help post‑completion, cap total hours and clarify deliverables so “a few weeks of help” doesn’t become a full‑time job.
- Protect your next venture: Ensure restraints are reasonable and don’t inadvertently stop you from earning a living in unrelated areas.
- Don’t skip the paper trail: Keep meeting notes and email summaries during negotiation. If it matters commercially, make sure it’s reflected in the final contract wording.
Key Takeaways
- Decide early whether you’re doing an asset sale or share sale - it changes the consent requirements, risk allocation and contract terms.
- Lock in the core terms: price and adjustments, what’s included/excluded, who carries which liabilities, and how/when you get paid (with security if relevant).
- Cover employees, leases and IP carefully - transfer steps and approvals should be clear conditions to completion with practical handover mechanics.
- Use sensible restraints and a clear transition plan to protect the goodwill the buyer is paying for while keeping your future options open.
- Warranties, indemnities and disclosure are the main risk levers - cap liability, set time limits and disclose thoroughly to avoid disputes later.
- A well‑drafted Business Sale Agreement, supported by the right ancillary documents (NDA, lease and IP assignments, finance documents), makes completion smoother and safer.
If you’d like a consultation on selling a business in Victoria, you can reach us at 1800 730 617 or team@sprintlaw.com.au for a free, no‑obligations chat.


